Yasha Wallin's career began in the art world, running galleries and prominent artists' studios in Chelsea for nearly a decade. Simultaneously, Yasha nurtured her other passion for publishing, writing for art magazines and creating her own DIY publications. An editorial position at the satirical magazine Heeb allowed her the opportunity to go full time into publishing and editing. It was there that a love for the collaborative process of creating content was born. Yasha has since gone on to write about art, sustainability, travel and culture for Art in America, Interview, Guardian UK, Ahotellife.com, Style.com, Paper Magazine, and more. Most recently she was GOOD Magazine's creativity curator.
As a copy writer, Yasha has worked with a variety of fashion, design, and travel clients. She is also the co-founder of The Usual, a "love letter to Montauk," about the New York surf town she often calls home. Along with her partner Emily Anderson, the two frequently collaborate on publications with like-minded partners such as Patagonia, Mike D (of the Beastie Boys), EDITION Hotels, the Surf Lodge, J.Crew, TOMS and more.
Yasha is based in Berlin and New York City, with her heart also in the San Francisco Bay Area, where she was born and raised.