For the launch of the new Miami Beach EDITION in December 2014, my partner and I created a in-room publication, for the common area and the hotel's extensive mailing list.The issue highlighted EDITION's amazing collaborators, as well as the fantastic area locals that make Miami so colorful.
As Editorial Director of The Usual, we created a series of custom collaborations with Patagonia. The Usual began a natural (and very fun) collaboration with the retailer to tell the story of their ethos and highlight their ambassadors through our distinct lens. The collaboration has included The Usual (surf), The Vertical (climbing), The Drift (snow), The Watershed (conservation and fly fishing).
For the high end German bike-makers, I wrote product descriptions, press releases, and crafted other copy for their catalogues and website. Read examples HERE.
sbe is a global hospitality and entertainment company. Hotels include SLS South Beach, The Raleigh, The Redbury and SLS Las Vegas and restaurants include Umami Burger, Katsuya, Cleo and more. As Managing Editor of the brand's lifestyle blog I create original content on a daily basis for the high-profile company. Check it out HERE.
For the launch of the Nike x Levi's 511 skateboarding collection, I created the copy for their publication to launch the issue, including product descriptions, athlete interviews, and naming conventions.
As Editorial Director of The Usual, we partnered with TOMS on "The Discoverist," a publication about One for One giving + traveling with a purpose. Pick up a copy in TOMS stores worldwide and check the digital version HERE.
As Editorial Director of The Usual, for J.Crew's summer 2014 sun safety campaign, we created a series of infographics and illustrations to raise awareness about the issue. We also created a photo shoot that incorporated various J.Crew sun safety product.
As Editorial Director of The Usual, Metallica approached us to create a publication to get people excited about their annual Orion Music Festival in Detroit, and to boost ticket sales. We created a publication with a run of 5,000 that included interviews with the bands at the festivals, as well as other performers and vendors.